AIA Carnival bridges Metaverse and Real World with “the Path of the Legend”!
Dive into the mystical world of Chinese mythology with “AIA Carnival Proudly Presents: Path of the Legend”. Assume the role of Nezha, a young deity who has lost his memories, and embark on a quest to defeat the mystical dragon!
The single-player experience published by AIA Carnival is a celebration of the Hong Kong festive spirit, showcasing all the excitement of Hong Kong’s iconic elements and featuring a unique storyline built around Chinese New Year and the upcoming Year of the Dragon.
Players will have the opportunity to win in-game wearables and passes in the form of NFTs, as well as tickets to the real-life AIA Carnival.
From Virtual Quest to Real-World Excitement
In addition to providing the immersive experience in its virtual world, The Sandbox will also showcase digital experiences at the real-life AIA Carnival in Hong Kong from today to February 2024, bridging the gap between the metaverse and the real world.
“We are delighted to partner with The Sandbox to bring the spirit of the AIA Carnival to the metaverse. And at the same time, we will bring The Sandbox to real-life in surprising new ways at the Carnival,” said Randy Bloom, CEO of Great China Entertainment Group, the organiser of the AIA Carnival. “Our event welcomes over 1 million visitors each year who can now combine the familiarity of the real-life carnival with the limitless possibilities of the virtual world. We always look to put smiles across all our visitors’ faces and we are looking forward to doing this in the digital realm too.”
Sebastien Borget, co-founder and COO of The Sandbox, expressed his excitement about the partnership, stating: “The partnership between The Sandbox and the AIA Carnival is a testament to the power of the metaverse to create experiences that seamlessly blend the real and the virtual. As the AIA Carnival returns for the first time in four years, visitors can now enjoy the AIA Carnival in-person on the Central Harbourfront — and also on The Sandbox platform.
Jump in The Sandbox today and explore Hong Kong’s AIA Carnival at sandbox.game!
About AIA Carnival
The AIA Carnival, one of the largest outdoor events in Hong Kong, attracting over one million visitors each year, returns this Winter from the 21st December 2023 to 25th February 2024. With a commitment to providing unforgettable experiences, the AIA Carnival offers a wide range of thrilling rides, games, and entertainment for all ages. The much-loved event has become an iconic part of Hong Kong’s vibrant event scene, bringing joy and excitement to visitors both locally and from around the world.
About Great China Entertainment Group Limited
The AIA Carnival is organised by the Great China Entertainment Group Limited, a Great Entertainment Group company.
Great Entertainment Group Limited is a multi-award winning event organiser and producer that connects brands and communities through entertainment. Our expertise is in delivering large-scale, memorable events that generate high-value marketing opportunities for our partners. Over the last eight years we have entertained and engaged over 15 million consumers through our diverse portfolio of more than 500 events. By sharing the wonder of entertainment through quality production, our mission is to: Engage. Entertain. Inspire.
