Alpha Season 4: The Sandbox X AStory ‘Crash’ Experience Collaboration
The ‘Crash’ experience is now live in Alpha Season 4! To mark this launch, we’re sharing highlights from the collaboration between AStory and The Sandbox.
[Partnership]
On May 9, 2023, The Sandbox partnered with AIMC, AStory’s IP business, to create metaverse content and NFTs using AStory’s popular media IPs, including Extraordinary Attorney Woo.
[Extraordinary Attorney Woo Avatar Collection]
The first result of this partnership was launched on October 5, 2023, featuring a collection of 1,560 unique avatars, each reflecting the distinctive fashion and personalities of characters from AStory’s hit drama, Extraordinary Attorney Woo.
The drama, following the journey of Woo Young-woo (played by Park Eun-bin), a brilliant new attorney with autism, became a global sensation. It was the #1 non-English language series on Netflix across 28 countries, amassing over 402 million hours of viewership. Within four weeks, it became Netflix’s 6th highest-grossing non-English series, captivating audiences worldwide.
The Extraordinary Attorney Woo avatar collection was a massive success, offering raffle prizes for drama-themed merchandise and quickly selling out.
For those still looking to get their hands on these avatars, they’re available through The Sandbox Marketplace and OpenSea.
[IRL Pop-up Store]
From November 24 to December 1, 2023, The Sandbox Korea hosted a pop-up store in Seoul in partnership with the Korea Creative Content Agency. Featuring a voxel-style diorama inspired by Extraordinary Attorney Woo, the event offered visitors an immersive experience, adorable merchandise, and various interactive programs, drawing in many fans.
[K-verse Astory LAND]
On March 27, 2024, AStory LAND was introduced as part of the K-verse LAND Sale, a dedicated space where Korean brands come together. The sale offered both Premium and Standard LAND, with exclusive NFTs for Premium LAND buyers.
[Extraordinary Attorney Woo Experience]
Fans can now explore the Extraordinary Attorney Woo Experience in The Sandbox. Dive into metaverse recreations of iconic settings like the courtroom, the floating whale, the Hanbada law firm office, and Woo Young-woo’s kimbap restaurant, all set within the world of one of AStory’s most beloved dramas.
[Introducing the ‘Crash’ Experience]
Most recently, in June 2024, The Sandbox launched an experience themed around Crash, an action-packed drama that follows a traffic crime investigation team tackling villains on the road. Now available in Alpha Season 4, this signature Korean IP offers a thrilling adventure for players.
The Sandbox remains committed to working with AStory to bring globally cherished properties into the metaverse, creating new and exciting experiences for fans worldwide. Stay tuned for more updates!
