Breaking Barriers: How iCan’s Journey Into the Metaverse is Changing the Game for Taiwan’s Culture

Pioneering cultural immersion in the metaverse — Voices from the Metaverse·

The Sandbox
3 min readApr 12, 2024

Taiwanese gaming company iCan Entertainment, through its subsidiary iFA Capital, LTD, embarked on an exciting journey into the Web3 world in July 2022.

Aiming to blend creativity, culture, and cutting-edge technology, they dove deep into the blockchain, focusing on creating unique NFTs and metaverse Experiences. By combining marketing and innovation, they’re showcasing Taiwan culture to the world through the lens of Web3.

Why The Sandbox?

iCan, a pioneer in the gaming industry, has been actively participating in The Sandbox ecosystem and experimenting with the platform on different projects. One notable project brought the lively Raohe Night Market (饒河夜市) into the metaverse, showcasing the essence of Taiwanese night markets to a global audience.

Jack Hung, Producer at iFA, showcases their Experience in The Sandbox creators meetup in Taipei

Jack Hung, Producer at iFA, showcases their Experience in The Sandbox creators meetup in Taipei.

The decision to work with The Sandbox was inspired by the opportunity to build in our innovative ecosystem without the need for coding skills. This aligned perfectly with iCan’s creative talents, allowing them to efficiently bring their designs to life and retain control over their projects.

Promoting Taiwan in The Sandbox

“Voices of Taiwan” official trailer

iCan recently published Voices of Taiwan in The Sandbox, an Experience that has become a contestant in the Cannes Lions Awards in the Metaverse, New Realities, and Emerging Tech categories. Through Voices of Taiwan, iCan is pioneering cultural immersion in the metaverse by bringing Taiwan’s rich culture and language to a global audience, featuring everything from the Hokkien dialect to traditional puppetry.

But iCan isn’t just about sharing culture; they’re also helping businesses transition from traditional to digital platforms in the metaverse, aiming to attract thousands of users to their Sandbox Experiences through collaborations and local events in Taiwan.

You can immerse yourself in the Experience here.

Creating Immersive Metaverse Experiences

A good metaverse Experience is all about immersion.

For iCan, this means leveraging technology to create seamless, engaging environments. As Jack Hung, Producer at iFA puts it:

“The evolution from Professional-Generated Content (PGC) and Organic-Generated Content (OGC) to the current era of User-Generated Content (UGC) marks a significant shift in content creation and marketing strategies. The Sandbox’s emphasis on community and storytelling has been a perfect match for iCan, encouraging them to produce original content that actively engages users.”

What Comes Next for iCan?

Sebastien Borget, co-founder and COO of The Sandbox, visited iCan Entertainment’s headquarters and met with Fiona Hsiung, the president, and the production team.

So far, iCan Entertainment’s journey into the Web3 space with The Sandbox has been a fascinating blend of culture, technology, and innovation, opening new doors for Taiwanese culture on the global stage. Looking ahead, iCan plans to innovate by integrating its resources with The Sandbox, including turning its IP into voxelized NFTs and exploring new creative avenues like movies or TV shows. We’re excited to see what comes next from this partner.