Celebrate Chicken McNuggets® 40th Anniversary in The Sandbox!

The Sandbox
3 min readJul 20, 2023

Get ready to experience the ultimate McDonald’s® Hong Kong Chicken McNuggets® adventure in McNuggets® Land — a virtual world that’s all about our favorite golden McNuggets!

Starting today, this exclusive game experience allows users to interact with McDonald’s Chicken McNuggets that have been turned into gaming characters, and to take selfies for sharing on social media. Following an introduction to the experience by Coach McNugget and Assistant Coach McNugget, users explore the 40-year history of Chicken McNuggets in the virtual art gallery; serve Chicken McNuggets to customers in the virtual experience; and enjoy several other themed mini-games that are linked together by the ‘Please Share®’ catchphrase.

“Rooted in Hong Kong for 48 years, McDonald’s has always strived to deliver innovative experiences and Happy Moments. To celebrate the 40th anniversary of Chicken McNuggets, we are excited to collaborate with The Sandbox to provide fun-filled Web3 Metaverse game experience themed on McDonald’s for our customers,” said Randy Lai, CEO of McDonald’s Hong Kong.

“We are pleased that McDonald’s Hong Kong has chosen The Sandbox as a platform to celebrate the 40th anniversary of McNuggets, allowing users around the world to learn more about the famous Chicken McNuggets by entering the metaverse,” said Sebastien Borget, co-founder and COO of The Sandbox. “The Hong Kong-based metaverse studio Pangu by Kenal has done a fantastic job of bringing the Chicken McNuggets characters to life in an interactive way.

Explore McNuggets® Land today!

Watch the trailer now!

McDonald’s Hong Kong entry into The Sandbox serves as a testament to its recent track record that includes co-operation with hundreds of global brands and IPs, many of which are currently preparing a virtual brand experience for their audience.

“Web3 technology enables closer customer engagement for many brands and users increasingly appreciate the fact that they can enjoy real value when sharing their digital identity,” observed Sebastien Borget.

Highlighting the significance of working with McDonald’s Hong Kong, Sebastien Borget remarked, “Collaborating with a global brand like McDonald’s, with its extensive customer base, takes The Sandbox to a new level and brings us closer to realizing the ultimate goal of mass adoption of the metaverse.”

Don’t miss your chance to win your exclusive rewards!


  • 100,000 SAND: Complete all quests to be a guaranteed winner.
  • Mystery box: Complete all quests to be a guaranteed winner.
  • Memorabilia: Complete at least one quest to win a memorabilia.


  • 365-day free Chicken McNuggets® (10 quota): 10 winners will be selected based on their sequence of entry, i.e. the 4th, 14th, 40th, 140th, 240th, 340th, 440th, 640th, 840th, and 1040th players who successfully complete all quests.
  • Chicken McNuggets® (6pcs) Extra Value Meal Redemption Coupon (10,000 quota): 10,000 winners will be selected, i.e. players who complete at least one quest.
  • Terms and conditions apply: https://tsbga.me/mcnuggetslandtnc

About McDonald’s Hong Kong

Since 1975, McDonald’s has been growing with Hong Kong people for 48 years with over 250 restaurants around the city and a workforce of more than 15,000. Serving one million customers a day with premium food and attentive services, we are proud to be the number one quick service restaurant in Hong Kong. As a purpose driven and family friendly brand, we constantly innovate for growth through menu innovation, digital transformation, sustainability, community and youth empowerment to create happy moments for customers and the community at large.