CHARLES & KEITH enters The Sandbox

Opening doors to the first-ever CHARLESKEITHHAUS that offers quests and K-Pop concert performances by APOKI

The Sandbox
2 min readMar 9, 2023

CHARLES & KEITH expands its presence in the metaverse by opening the doors to its virtual world, CHARLESKEITHHAUS, on The Sandbox from March 13th to March 27th, 2023.

Modelled after the Spring Summer 2023 campaign — State of Play —
CHARLESKEITHHAUS offers an immersive and entertaining way to
experience the brand’s universe. Every detail in the house is curated to
reflect the spirit of the new collection: from a curation of fun Spring
Summer 2023 styles, to the colour palette of the domain, and even an
NFT gallery showcasing recently released artworks.
All of these elements
come together to encourage experimentation and foster a community of
fashion lovers.

Inviting exploration, guests can look forward to in-game quests like
quizzes, parkour challenges, and locating a secret room to redeem a
digital wearable of this season’s must-have bag, the Petra Curved
Shoulder Bag. There will also be a special guest appearance at the
CHARLESKEITHHAUS — virtual K-Pop artiste APOKI is throwing a rooftop
party and all are invited.
A pioneer in the virtual K-Pop scene, APOKI is
dressed in the new collection and will play some of her hit singles. The
rooftop will also feature a runway where visitors can see the new
collection in “real” time.

Come and explore the CHARLESKEITHHAUS, which will launch on The
Sandbox on 13 March 2023 globally. A selection of digital wearables of the
Spring Summer 2023 collection will also be available for purchase
, which
guests will be able to wear in The Sandbox to show off their bond with the