Hell’s Kitchen is spicing up the metaverse!

The award-winning reality show is opening its first-ever virtual restaurant and chef-themed game experience!

The Sandbox
2 min readAug 16, 2022

We are proud to be partnering with ITV Studios to bring Gordon Ramsay’s award-winning reality show Hell’s Kitchen to The Sandbox metaverse. Hell’s Kitchen has traveled to 24 territories globally and the show is in its 20th season in the US starring multi-Michelin Star chef Gordon Ramsay.

Through the partnership, Hell’s Kitchen restaurant experiences designed with input from Ramsay will be hosted on ITV’s LAND in The Sandbox. Additionally, Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, will be available down the line for players and creators to include in their own original experiences.

Go here for more info👉🏻 https://register.sandbox.game/hellskitchen

Hell’s Kitchen is a five-time Emmy-nominated reality show in which aspiring chefs compete for the opportunity to run one of Ramsay’s eateries. The Hell’s Kitchen restaurant setting, seen in a new teaser video released today, will represent the first experiences based on cooking themes to appear in The Sandbox.

“There’s nothing more exciting to me than chartering new territory, whether that’s creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox,” said Gordon Ramsay. “I’ve been fascinated by The Sandbox and its offering in the metaverse. I couldn’t think of a better platform to bring the high energy of my Hell’s Kitchen restaurant and brand.”

Stay tuned for more updates!