Interview with ‘Channel A’ in K-verse

■ Can you introduce your company?

Channel A is a nationwide general broadcasting network that started broadcasting in 2011. You can watch various contents on Channel A: the real fishing variety show “The Fishermen and the Sea”, the military survival show where soldiers fight for their honor “The Iron Squad”, the dating reality show where hot singletons live together in the Signal House, a space for infinite fling “Heart Signal”, and the children make-over show “My Golden Kids” that viewers of all ages can enjoy.

■ How did you learn about The Sandbox?

We wanted to showcase our powerful IPs on various platforms for our fans. Since there are many entertaining points beyond what can be covered in broadcasting, we have been thinking about how to effectively show them to our viewers. We wanted to produce NFTs and metaverse platforms to allow our fans to utilize our IPs in diverse formats. We found The Sandbox as a partner, a platform where we can create various contents, including the ones that could not be shown on the shows.

■ What is the most interesting aspect of this LAND sale?

We have learned that various companies have shown significant interest in NFT and metaverse platforms. Therefore, we are looking forward to collaborating with other companies in more engaging and enjoyable ways on the new platforms. We anticipate that collaborations that were once done only offline can now also take place in the metaverse. Therefore, we are eager to participate more actively in these collaborations.

■ What are your plans to showcase on LAND?

As viewers watch our program, they often think, “I want to try that” or “that looks fun.” So, we plan to showcase contents that viewers have been wanting to experience on the metaverse. Channel A, in particular, has many survival program IPs. While there are spatiotemporal limitations to providing direct experiences offline, we believe that it is more than possible in the metaverse. We plan to make our IPs available not only in video contents, but also on more diverse platforms for viewers who love Channel A’s programs.

■ Do you have any final words?

Channel A plans to create more new content through the metaverse. In addition to our existing video contents, we will create more diverse contents on the SANDBOX LAND. While we will continue to utilize our existing IPs, we will also try and plan new content that can be enjoyed in the metaverse. We hope to create even more enjoyable content together with the participation of many companies and users.