Jamiroquai x The Sandbox
The Sandbox is partnering with Jamiroquai, the seminal jazz-funk band led by Jay Kay, to bring the group’s free-spirited essence to Web3. The strategic collaboration was developed in association with Bravado, Universal Music Group’s industry-leading brand management division.
Here is a glimpse of what you can expect to find in their virtual real estate:
Jamiroquai is a legendary funk and acid jazz band from London centered on vocalist Jay Kay. Known for the global smash, “Virtual Insanity”, and a string of hit albums and worldwide tours, the Grammy-winning band has sold more than 27 million albums worldwide. Its third album, Travelling Without Moving, received a Guinness World Record as the best-selling funk album in history.
“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honor to welcome Jamiroquai to The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5, and we’re excited to be making The Sandbox a home where artists can connect with their fans in a direct and genuine way.”
“As a former executive at Universal Music Group, I’m excited to have Jamiroquai, one of the most innovative talents in the music industry, join The Sandbox, showing the importance of the metaverse as a platform for the music community,” said Bertrand Levy, VP Global Partnerships of The Sandbox.
“We are delighted to be able to deliver a new method of interaction between artists and their fans and cannot wait to welcome you all into the world of Jamiroquai with The Sandbox,” said Racheal Redfearn, SVP A&R and Brand Management, Bravado. “Through new partnerships, we can help our artists deliver content, commerce, and creativity to fans directly, as fully immersive, and innovative experiences. Both Bravado and Universal Music Group are excited to help fans explore the metaverse, alongside their favorite artists, and for the infinite possibilities it will open for fans to more deeply engage in an artist’s vision.”