KWANGYA@The Sandbox — SMCU PALACE opens in The Sandbox

The Sandbox
2 min readJan 10, 2023


  • KWANGYA@The Sandbox, the virtual space of KWANGYA in The Sandbox metaverse.
  • SMCU PALACE experience mirrored the visual of 2022 Winter SMTOWN : SMCU PALACE album jacket will be presented on January 10th
  • More K-culture content-based metaverse experiences will be revealed to global fans

We’re happy to announce the opening of ‘KWANGYA@The Sandbox’ as the virtual space of KWANGYA in The Sandbox metaverse.

KWANGYA is a Metaversal Experience Brand that allows the players to fully enjoy K-culture without boundaries between reality and virtuality. ‘SMCU PALACE’ as a part of KWANGYA@The Sandbox will be presented at The Sandbox metaverse on January 10th.

SMCU PALACE mirrors the visuals of 2022 Winter SMTOWN : SMCU PALACE album jacket.

SMCU PALACE experience is teased at SMTOWN LIVE 2023 : SMCU PALACE@KWANGYA on New Year’s day. Fans will be able to enjoy SM’s music and artists in a new form by visiting the artist zone, solving quizzes to get emblems, helping SSAM BEAR find fanlight, and stopping by KWANGYA store.

In addition, they can get the hint about the quizzes in the artist zone through a two-day quiz event from January 9th to 10th on KWANGYA’s official Instagram, @kwangya.official. This event also includes giveaways such as AirPods Max and Nintendo Switch.

The Sandbox plans to create a future metaverse entertainment space that SM Group aims for through KWANGYA@The Sandbox.

“So far, The Sandbox has been focusing on partnerships with globally competitive Korean companies and brands,” said Cindy Lee, CEO of The Sandbox Korea. “We opened K-verse(Korea Universe) at the end of last year to reveal brand new metaverse experiences with many Korean companies. Starting the new year with KWANGYA@The Sandbox, the users can enjoy more metaverse experiences based on Korean content.”

For more information about KWANGYA@The Sandbox, please visit The Sandbox official website.