MK2 partners with The Sandbox
Leading French film company with new and historical films and innovative film theatres to bring art-house flair to its LAND in The Sandbox
The Sandbox is partnering with MK2, a leading French art-house film company, today announced they have partnered to create new film-oriented experiences set on MK2’s LAND in The Sandbox, named “mk2 Park”.
The mk2 Park will function as a cinematic carnival experience, with an open-air cinema set among the clouds above a giant carousel. The multiplayer social hub will also be populated with film-themed mini games, rides, and iconic film references. The goal is to provide film lovers with a place to play, experience, and socialize around a love of cinema in all its aspects — including the idea of a movie house as a beloved meeting spot.
“We envision the metaverse as a gathering place of diverse entertainment and culture, and it’s a pleasure to welcome MK2 as our first art-house film partner,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Together, we plan to create an entertainment destination for cinema lovers to enjoy together in the metaverse.”
MK2 is known for creating, preserving, distributing, and exhibiting new and classic films in France and around the world. Its collection includes films by Charles Chaplin, François Truffaut, Abbas Kiarostami, David Lynch, Gus Van Sant, Kiyoshi Kurosawa, and many others. Noteworthy in world art-house cinema, both in supporting films and creating innovative movie theatres, MK2 promotes quality filmmaking, multi-faceted vibrant hubs, and creative discovery. Designed as living and creative discoveries places, MK2 cinemas include meeting spaces and discussion areas.
Always committed to bringing cinema into dialogue with all creative fields, MK2 has been a pioneer in immersive technologies with the opening in 2016 of MK2 VR, the first permanent virtual reality venue in Europe. The Sandbox now offers a new space for creation, expression and social interaction and thus extends the cinema experience in a place open to all where to celebrate cinephilia without borders.
“We have always promoted another idea of cinema, as a universal art open to all audiences,” said Elisha Karmitz, CEO of MK2. “Bringing our vision into the metaverse with The Sandbox through a unique experience that celebrates cinema, is an extraordinary opportunity to gather film lovers from around the world in a new space for creation and discoveries.”
Stay tuned for more updates!
About MK2
A reference in world art-house cinema, mk2 is a family-owned company founded by Marin Karmitz in 1974 and now run by his sons Nathanaël and Elisha Karmitz. mk2 promotes quality filmmaking, operates its cinemas as modern agoras and supports creative discovery. mk2 operates 27 sites (200 screens) in France and Spain, hosting 10 million spectators every year. Every year, mk2 films coproduces, sells, and distributes a dozen new films by established or promising directors such as Portrait of a Lady on Fire, Atlantics, Cold War, and Ash is Purest White. mk2 films distributes a unique library of 800 films in France and around the world, including both fictions and documentaries. A rich collection which includes films from Charles Chaplin, François Truffaut, Abbas Kiarostami, Agnès Varda, Jacques Demy, Claude Chabrol, Alain Resnais, Krzysztof Kieślowski, David Lynch, Michael Haneke, Gus Van Sant, Kiyoshi Kurosawa, Olivier Assayas… In the early 2010s, mk2 launched the Paradiso brand to create life experiences based around cinema. It has become a creative lab that mixes new uses of cinema and reinvents the before and after screening time with Cinema Paradiso events in the Grand Palais and in the Louvre Museum, and with Hotel Paradiso, the first Cinema-Hotel opened in 2021 in Paris.
