SCB 10X and T-POP Unveil Groundbreaking Metaverse Concert by 4EVE at SCB 10X Headquarters in The Sandbox.

The Sandbox
3 min readNov 20, 2023

Collaborative learning opens up boundless possibilities for fans globally to immerse themselves in Thai pop culture through a revolutionary metaverse experience.

SCB 10X, the innovative force behind SCBX Group, is thrilled to announce a groundbreaking collaboration with T-POP Incorporation, a leading torchbearer of Thai pop culture on the global stage. This collaboration unveils T-POP metaverse concert featuring the acclaimed Thai girl group 4EVE. at SCB 10X Headquarters in The Sandbox

Mukaya (Tai) Panich, Chief Executive Officer and Chief Venture and Investment Officer of SCB 10X, highlighted, “Thailand’s creative and entertainment industries are vital contributors to the country’s GDP. The collaboration between SCB 10X Headquarters in The Sandbox, T-POP Incorporation, and The Sandbox not only fuels business innovation but also serves as a global showcase for Thailand’s dynamic creative and entertainment ecosystem.

“In the evolving landscape of entertainment, the metaverse stands as the next frontier. Teaming up with SCB 10X for 4EVE’s virtual concert is an opportunity to forge groundbreaking connections with fans.” said Chalakorn Panyashom, Chief Executive Officer and Director at T-POP INCORPORATION (Workpoint Group)

In addition, over the past year, SCB 10X has developed the concept of SCB 10X Headquarters in The Sandbox metaverse. Enthusiasts can now explore four distinct zones:

  • The Teahouse: A collaborative space for exhibitions, events, and concerts
  • Chinatown: A space for showcasing financial innovations and works of the companies under SCB 10X portfolio, emphasizing our strategic support to local and global partners
  • Exponential Arena: A space for collaborations, business partnerships, and collaborative projects with artists and creators, where the partners can promote and exhibit their works
  • Arcade: A collaborative space for boundless possibilities and also promotes financial literacy through adventurous quests, designed to present the Thai identity in the global arena and boundless digital world

“This metaverse experience is poised to elevate engagement, redefine fan interactions, and spark new dimensions of artistic creativity. We’re absolutely thrilled to be the beating heart of the metaverse for SCB 10X and T-POP, unveiling 4EVE’s groundbreaking concert. said Sebastien Borget, COO and Co-Founder of The Sandbox. Join and explore SCB 10X Headquarters now at The Sandbox website.

About SCB 10X

SCB 10X is a company under the SCBX Group, founded in January 2020 with a “Moonshot Mission” to create long-term value through exponential technologies, innovations, and investment. SCB 10X focuses on investment in disruptive technology, blockchain, Metaverse, Web 3.0, and deep tech through two core business operations: joint ventures and developing new in-house businesses.

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T-POP, Thailand’s pop-culture leader, is well known for applying innovations to the entertainment industry and truly understanding the dynamics of fan engagement. T-POP continues to explore new horizons of creativity by leveraging the power of the Metaverse to enhance the entertainment experience.