Shemaroo Entertainment Enters The Sandbox to Bring Bollywood Icons to the Metaverse

The Sandbox
4 min readNov 23, 2023

We are very excited to announce our partnership with Shemaroo Entertainment, one of India’s leading media and entertainment conglomerates. Set within BharatBox, this new cultural metaverse hub in The Sandbox will feature high-profile artists and brands from India’s entertainment industry. This venture signifies Shemaroo’s progressive dive into the digital space, amalgamating cinematic heritage with state-of-the-art technology, bringing forth the Bollywood metaverse to BharatBox.

With a legacy spanning over six decades in delivering unparalleled entertainment, Shemaroo’s foray into Digital Collectibles and Non-Fungible Tokens (NFTs) has solidified its presence in the metaverse. Together with BharatBox, this venture will reinvent entertainment, infusing iconic Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and many more, offering fans an immersive virtual engagement with their cherished characters.

Key Features of the Shemaroo x BharatBox metaverse experience:

Central Land Parcel: Envisioned as the Bollywood heartland on The Sandbox. Activities range from film launches, award ceremonies, live concerts to screenings, ensuring continuous engagements.

Below is a list of the upcoming Gaming Zones:

Retro Night Club (Inspired by Disco Dancer): Gamers can groove to iconic steps, earning rewards and purchasing digital collectibles.

Gaming Club (Inspired by The Great Gambler, starring Amitabh Bachchan): Creating a casino-themed gaming experience.

Underwater Treasure Hunt (Based on Blue): Navigate oceanic depths and treasures.

Cricket Game (From 22 Yards): Experience the cricketing universe, with teams, tournaments, and virtual merchandising.

Horse-riding (Rescue) Quest (Khuda Gawah themed): Embark on thrilling missions across majestic terrains.

Café for Socializing (Jab We Met): A space to connect and converse amidst iconic movie moments.

Action Game (Tango Charlie): Engage in strategic warfare, unlocking advanced weaponry and challenges.

Shemaroo and The Sandbox invite global fans to embark on this digital journey, blurring lines between reel-life entertainment and real-life experiences.

Arghya Chakravarty, Chief Operating Officer at Shemaroo Entertainment Ltd. said, “Our alliance with The Sandbox is a testament to Shemaroo’s commitment to innovation and embracing the future of entertainment. As we bridge the illustrious world of Bollywood with the pioneering metaverse of BharatBox, we are creating more than just an experience. It’s a tribute to our fans, offering them an immersive journey into the heart of Indian cinema, where they can not only relive their favourite moments but also be a part of them. The future is digital, and we are thrilled to lead the charge with The Sandbox metaverse.”

“Our core mission is to empower global creators and inspire them to launch new types of experiences based on true digital ownership, utilizing our #no-code Game Maker,” remarked Sebastien Borget, Co-founder and COO of The Sandbox. “We’re thrilled Shemaroo chose The Sandbox to expand its metaverse experiences in association with BharatBox, as they are are helping to bring Bollywood and its millions of users to the metaverse to explore exciting new content.

“We at BharatBox are incredibly excited to collaborate with a legacy brand like Shemaroo,” said Karan Keswani, CEO at BharatBox. He added, “This partnership is not just about bringing Bollywood to the metaverse but celebrating the rich cinematic history of India in a space that’s redefining the future. Merging traditional cinematic masterpieces with the limitless potential of the digital realm signifies the dawn of a new era for Bollywood enthusiasts globally.”

About Shemaroo Entertainment

Shemaroo Entertainment Limited, one of India’s leading media and entertainment conglomerates with a turnover of 500+ crores, has always been at the forefront of adapting to evolving needs of consumers. With a rich legacy of over six decades, Shemaroo remains dedicated to offering captivating and purposeful content across various genres, including fiction and non-fiction shows, movies, comedy, devotional, and kids’ entertainment. The company operates multiple broadcast channels such as Shemaroo Umang, Shemaroo TV, Shemaroo MarathiBana, Chumbak TV, and an OTT platform ShemarooMe, alongside 50+ YouTube Channels. With a vast library boasting 7000+ hours of content in Hindi, Gujarati, Marathi, Punjabi amongst other regional languages, reaching over 150 countries, Shemaroo continues to provide an exceptional entertainment experience to its audience in India and beyond.

About Bharat Box

BharatBox, is a JV company between Brinc and Sandbox set up to create a new cultural hub featuring key partners from India’s entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in Bharatbox. Multiple high-profile brands and artists will come together to create an area in The Sandbox dedicated to celebrating Indian art, culture, entertainment, and sports, and engage with fans in new and immersive experiences. BharatBox will create the experiences and also provide IPs and brands via its extensive partner network in India, as well as building the games alongside Web3 developers. Stay informed about our latest developments by joining our community on Telegram. Follow us on Twitter and Instagram and join us on this exciting journey towards creating the most immersive blockchain experience!