The Council of Fashion Designers of America (CFDA)partners with The Sandbox to bridge Web and Fashion

The Council of Fashion Designers of America (CFDA) announced its entry into web3 and first-ever metaverse and NFT partnership and educational program, which assembles a best-in-class coalition of digital creatives and thought leaders. In partnership with creative consultancy 5Crypto, the CFDA will work alongside The Sandbox and Polygon Studios to establish a web3 blueprint for American fashion in the metaverse with a mission to educate, innovate, and create community in a digital world.

Key objectives from this partnership:

  • Bridging the gap between fashion and crypto;
  • Bringing America’s design talent into virtual spaces to introduce web3 to a larger consumer segment;
  • Providing brands with insights that will allow them to authentically engage and empower their communities, while establishing new revenue streams;
  • Offering to CFDA members professional development and educational resources, allowing them to gain insights and cultivate opportunities for their businesses.

“This is a remarkable opportunity for the CFDA to guide the American fashion industry into the future of commerce and creativity,” says Steven Kolb, CEO of the CFDA. “Our mission is to position our members as leaders in the global innovation of fashion and retail via digitally led strategies to support growth and expansion. With the support of The Sandbox and Polygon Studios, the CFDA is poised to educate and empower business leaders for generations to come.”

“The CFDA is the foremost authority in American Fashion, and we are honored to be partnering with them on their foray into the metaverse,” says Co-Founder and CEO of The Sandbox Arthur Madrid. “We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and scarcity that will be playable in the metaverse!”.

This partnership creates a holistic pathway to utility and interoperability that has yet to be explored by the fashion industry. The CFDA endeavors to bring together these visionaries and connect them with members and designers, endowing them with the knowledge they need to successfully enter the metaverse.

About CFDA

The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 with a membership of 452 of America’s foremost womenswear, menswear, jewelry, and accessory designers. Pillars include Diversity, Equity, and Inclusion through the IMPACT initiative, as well as Sustainability in Fashion. The organization provides its Members with timely and relevant thought-leadership and business development support. Emerging designers and students are supported through professional development programming and numerous grant and scholarship opportunities. In addition to hosting the annual CFDA Fashion Awards, the CFDA is the organizer of the Official New York Fashion Schedule as part of the American Collections Calendar, as well as RUNWAY360, the digital destination for collection releases year-round. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes and engage in civic initiatives.

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