The Sandbox and Lacoste celebrate the brand’s 90th anniversary with Lacoste World Tour experience

The Sandbox
3 min readNov 23, 2023

The Lacoste World Tour experience immerses players in a gamified world based on the iconic brand’s history

The Sandbox team is thrilled to announce a new partnership with Lacoste to create The Lacoste World Tour, a branded multiplayer experience available until 7 December and featuring prizes in SAND.

The experience will bring together fans of the iconic brand from around the world and let them uncover the secrets of the Lacoste island, home of the legendary crocodile tribes, and hunt for hidden treasures across different themed locations including Tokyo, São Paulo, Paris, and Golf Island. Celebrating Lacoste’s 90-year anniversary, we are connecting together some of the brand’s most active communities around sport, fashion, and lifestyle. Each location features its own visual identity and mini-game, representing an international Lacoste community. An exclusive Lacoste digital goods collection is available on the game’s Marketplace, allowing players to showcase their style and affinity for the brand in the virtual world.

“We’re excited to welcome such a beloved brand like Lacoste into our expanding ecosystem,” said Arthur Madrid, CEO and co-founder of The Sandbox. “This partnership symbolizes a fusion of timeless tradition and cutting-edge innovation, where Lacoste’s enduring legacy, represented by its iconic crocodile emblem and French sporting and fashion heritage, meets the boundless possibilities of The Sandbox. Together, we’re sparking the evolution of fashion, culture, creativity, and digital experiences for the upcoming generation. We’re thrilled to be at the forefront of this new era.

“We’re thrilled to welcome Lacoste, one of the world’s most recognizable brands in golf and tennis to The Sandbox,” said Sebastien Borget, Co-founder and COO of The Sandbox. “This collaboration opens a realm of possibilities where players and creators can immerse themselves in a dynamic and fun environment inspired by the iconic brand. Beyond sports and fashion, our partnership with Lacoste is a celebration of creativity, allowing players and fans to bring their imagination to life and shape their experiences in the world of The Sandbox.”

Lacoste is proud to collaborate with one of the leading players in the metaverse, The Sandbox, to create a new gamified experience for our fan communities. Since the launch of our exploration of web3 opportunities in 2022, we have considered these emerging trends as the pioneer part of our customer experience”, said Benjamin Blamoutier, VP Global Brand & Customer Experience at Lacoste. “Our fans contribute to the evolution of the brand every day, so it seemed only natural to reward them with a playful immersion to conclude our 90th anniversary celebration with a groundbreaking virtual experience.”

Jump into The Metaverse

New to The Sandbox and want to get involved? The time to discover, earn, and create in the metaverse is now!

  • Visit The Sandbox website and click the “Create Account” button in the top-right of the webpage.
  • Choose a registration option. An account can be created via web3 wallet or other options like email and Google.
  • Once you have registered your account, you will then be asked to set yourself a username and a password to protect your account. You will also be asked to provide an email address, where you will receive notifications (such as about pending rewards you can claim, or support requests).
  • Click the “Play” button in the top-right of the webpage to view a list of active events. Select one that looks enticing and follow the guided prompts to download The Sandbox game client and begin playing!

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