The Sandbox Partners with KQ Entertainment to Bring ATEEZ to the Metaverse

The Sandbox has announced a partnership with KQ Entertainment, one of South Korea’s leading entertainment companies, to bring an immersive ATEEZ-themed experience to the metaverse.

As part of this collaboration, The Sandbox will create an immersive experience inspired by ATEEZ’s unique universe and music. Additionally, a limited-edition avatar collection featuring characters based on each member will soon be released. Fans can also look forward to exclusive contents within The Sandbox metaverse.

ATEEZ, an eight-member boy group under KQ Entertainment, debuted on October 24, 2018. Known for their powerful performances and unique musical style, ATEEZ has a strong fan base around the world. With the release of their 11th mini album ‘GOLDEN HOUR: Part.2’ in November last year, the group dominated major global music charts. They secured their second №1 on the U.S. Billboard 200, setting a new record for the highest album sales in its first week. Additionally, ATEEZ achieved remarkable success on the UK Official Albums Chart, ranking in the Top 5 three times within a year, further proving their worldwide popularity. Through international tours and strong chart performances, ATEEZ has established itself as a leading force in K-pop.

“We’re thrilled to bring ATEEZ, an iconic K-pop group with a global fanbase, to The Sandbox metaverse,” said Cindy Lee, CEO of The Sandbox Korea. “We look forward to collaborating with KQ Entertainment and ATEEZ to introduce their music, story, and artistry in an innovative way.”

KQ Entertainment stated, “We are excited that through this great opportunity, global fans will be able to experience ATEEZ’s IP in a new format, and we look forward to more diverse collaborations in the future.”