The Sandbox partners with Playground Studios to bring LaMelo Ball’s universe to the metaverse
Social hub experience will be the first of many activations to come to The Sandbox, inviting new Gen Z fans to enter the metaverse and experience true digital ownership
The Sandbox is partnering with Playground to create a unique digital environment for LaMelo Ball’s fans.
LaMelo Ball, an NBA star who’s known as a trendsetter with global appeal, will bring his universe to life in The Sandbox metaverse, where fans can hang out, play, and experience his world like never before. This exciting collaboration aims to create a playground for creators, collectors, and fans worldwide. A focus of the planned experiences will be providing not just entertainment but education on how to leverage blockchain technology safely and effectively while having fun.
The first event, which will be open from April 17th to May 1st, will feature Melo’s Social Hub and will include 19 unique quests all related to some of Melo’s closest hobbies. This event is included in the March Festival event’s progression system, and will reward users having completed all quests with a Mystery Box.
“LaMelo Ball is a transfigurative personality who strongly engages with fans through social media, and we cannot wait to see what kinds of engagement he will be able to create with his community in The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This new social hub is just the beginning of a brand new space for LaMelo’s community to play, socialize, and express themselves.”
