The Sandbox partners with Studio Dragon to build K-Drama metaverse

The Sandbox
3 min readMay 17, 2022


  • Provide K-drama playground LAND based on Studio Dragon’s intellectual property.
  • NFT minting of characters, costumes, and props from globally popular shows.
  • Collaboration plan between The Sandbox’s global partner IP and K-drama.
Avatar Image: Youngkyu Kim, CEO of Studio Dragon (Left), Jeyhyun Kim, CEO of Studio Dragon (Center), Sébastien Borget, COO & Co-Founder of The Sandbox (Right)

We’re proud to announce our partnership with Studio Dragon, the premium storyteller group in South Korea, to introduce their drama content in the metaverse.

Through this partnership, K-drama playground based on Studio Dragon’s intellectual properties will be created on their LAND. In addition, Studio Dragon will mint avatar accessories and game item NFTs using the globally popular drama IPs.

At the same time, Studio Dragon will create collaborated content with global IPs in Studio Dragon LAND to let K-content fans enjoy new experience.

Established in 2016, Studio Dragon is devoted to producing and providing top-tier drama content to viewers reaching not only in South Korea but Southeast Asia, Europe, North America, etc. Its main titles are ‘Sweet Home’, ‘Crash Landing on You’, ‘The Uncanny Counter’, ‘Yumi’s Cells’, ‘Hometown Cha-Cha-Cha’, ‘Misaeng — Incomplete Life’, ‘Mine’, ‘Vincenzo’, ‘Hotel del Luna’, ‘Stranger’, ‘Another Miss Oh’.

Studio Dragon has launched ‘Digital Goods’ based on NFT using the content from ‘Vincenzo’, ‘Mine’, ‘Hotel del Luna’ since last year.

Cha-cha-cha (left) ; Crash of Love (middle) ; Cells of Yumi (right)

“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox” said Cindy Lee, Director of The Sandbox Korea.

“We are looking forward to this partnership with The Sandbox which is highly interested in K-content including the establishment of K-verse,” and “We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content” said Bong-ryul Ryu, Director of content IP department of Studio Dragon.

Studio Dragon joins over 200 existing partnerships including Pat a Pat Como, Pororo, SQUARE ENIX®, SHIFT UP, Ubisoft, Atari, SM Brand Marketing, Cube Entertainment, Skull & Koonta, K-League, ZEPETO, Snoop Dogg, Warner Music Group, Deadmau5, Steve Aoki, Richie Hawtin, Adidas, The Walking Dead, The Smurfs, Care Bears, and CryptoKitties, all following The Sandbox team’s vision of expanding metaverse using both original and well-known characters and worlds.

About Studio Dragon

Studio Dragon, founded in 2016 by CJ ENM’s drama division, is a premium storyteller group that covers the entire process of content planning, development, financing, producing to distribution. As an Asia’s leading drama studio with 183 global premium Ips, Studio Dragon produces 30 drama series annually with 279 main creators and distributes them on various platforms. The number of K-drama viewers all around the world has been expanded thanks to its unique and attractive drama series. Studio Dragon has established its international branch office in Los Angeles in 2020 to grow as a global studio and collaborated many entertainment partners in United States to produce global drama series.